New store, just opened!

http://sandiego.craigslist.org/csd/vnn/943962356.html

Beyond Juice
620 University Ave.
San Diego, CA 92103
(619) 291-5055

As a former store owner, Christmas is a tough season. Please stop by and try this new store out. If their menu is typical they provide a healthier choice of a meal or snack.

I am curious how they acquired a license to open the store with a California Cease and Desist order that is supposed to prevent Beyond Juice and Morrie Friedman from selling licenses in California?

Paul of Redding, former store owner

California cease and desist order

http://www.corp.ca.gov/ENF/pdf/2006/beyondjuice.pdf


DESIST AND REFRAIN ORDER

State of California - Department of Corporations
STATE OF CALIFORNIA
BUSINESS, TRANSPORTATION AND HOUSING AGENCY
DEPARTMENT OF CORPORATIONS
TO: David Funk, President
Sally Kline, Vice President
Beyond Juice, dba Beyond Juice Inc.
10170 Splendor Ridge Avenue
Las Vegas, Nevada 89135
O.L.D., Incorporated
3155 E. Patrick Lane, Suite 1
Las Vegas, Nevada 89120-3481
Morrie Friedman, President, Secretary and Treasurer
O.L.D., Incorporated
6075 South Eastern Avenue, Suite 1,
Las Vegas, Nevada 89119-3146

DESIST AND REFRAIN ORDER
(For violations of section 31110 of the Corporations Code)
The California Corporations Commissioner finds that:
1. Beyond Juice, a Nevada corporation, which does business as Beyond Juice Inc., (referred to
hereafter as “Beyond Juice”) has a registered place of business at 10170 Splendor Ridge Avenue, Las
Vegas, Nevada 89135. David Funk is the President and Sally Kline is the Vice President of Beyond
Juice. Beyond Juice also has or had places of business at 22615 Mobile Street, West Hills, California
91307 and 7750 East Gelding Street, Suite 2, Scottsdale, Arizona, 85260.
2. O.L.D., Incorporated is a Nevada corporation with a registered place of business at 3155 E.
Patrick Lane, Suite 1, Las Vegas, Nevada 89120-3481. Morrie Friedman is the President, Secretary
and Treasurer of O.L.D., Incorporated whose registered address is 6075 South Eastern Avenue, Suite
1, Las Vegas, Nevada 89119. The Beyond Juice Website describes Morrie Friedman as one of the








-2-
DESIST AND REFRAIN ORDER

State of California - Department of Corporations
original founders of Beyond Juice and states that he is “still fully active in the venture.” Morrie
Friedman and O.L.D., Incorporated act as agents on behalf of Beyond Juice in the sales of Beyond
Juice retail restaurant franchises and in leasing space for the restaurants.
3. Beyond Juice are the sellers of franchise opportunities described as “licenses” to own and
operate retail restaurants, called Beyond Juice Cafés that serve blended juice drinks also referred to in
promotional literature as “Meal In A Cup”. The Beyond Juice Website (www.beyondjuice.com)
advertises the franchise opportunity and indicates that the franchise can be purchased for between
$199,500 and $275,000 depending on local construction and real estate considerations.
4. A Beyond Juice License Agreement entered into with a California resident provided for a
total purchase price of $235,000. For this amount Beyond Juice promised to provide a complete
“turnkey” operation including a complete retail facility including lease deposits, leasehold
improvements, equipment and inventory consisting of 120 lbs of “Basic Blend Formula”. The
purchaser was required to pay “License Fees” of $3,500 the first year, $4,900 the second and
increasing each year until payments of $12,500 are required for years 6-10 and $13,000 for all
additional years. The agreement provided that the purchaser deliver to Beyond Juice an initial
payment of $30,000 with an additional payment of $28,750 to be paid upon the finding of an
acceptable location.
5. The agreement specified Beyond Juice will “immediately begin lease negotiations on the
mutually agreed site(s) chosen by the parties” and Beyond Juice “are totally responsible for these
lease negotiations as well as the contingent liability thereto, and will at the time of the occupancy
provide an ‘Occupancy Agreement’” to the purchaser. The agreement also provided that at the
conclusion of the lease negotiations the purchaser would pay another $30,000 to Beyond Juice. The
“Disclosure” section of the license agreement states “the store owner must purchase all Company
Formulas at all times from Company. Store is leased by O.L.D. Inc. and must be operated as a
Beyond Juice unit. If it is not operated as a Beyond Juice unit, O.L.D. may act independently to
protect its liability.”

-3-
DESIST AND REFRAIN ORDER

State of California - Department of Corporations
6. Beyond Juice provides purchasers with training, as well as start up support that includes
assistance in selecting wholesale suppliers, selection and preparation of store location, hiring and
training personnel, handling and establishing protocol, and merchandising. Purchasers are also
entitled to ongoing assistance and advice relating to operation of the business. Purchasers are entitled
to use the marks and associated trade names, trademarks, service marks, logotypes and other
commercial symbols associated with Beyond Juice. Purchasers must comply with graphics
standardization, basic menus, conceptual integrity, and standards of service to the general public and
purchase ingredients for the various juice drinks from Beyond Juice.
7. Beyond Juice has offered and sold franchises to residents of California. The offer of
franchises by Beyond Juice has not been registered under the California Franchise Investment Law
and is not exempt under Chapter 1, beginning with Corporations Code section 31100 of that law.
Based upon the foregoing findings, the California Corporations Commissioner is of the
opinion that Beyond Juice, doing business as Beyond Juice Inc., O.L.D. Incorporated, Morris
Friedman, David Funk and Sally Kline have offered and sold franchises in California that were
subject to registration under the Franchise Investment Law without the offers first being registered, in
violation of Corporations Code section 31110. Pursuant to section 31402 of the Corporations Code,
Beyond Juice doing business as Beyond Juice Inc., O.L.D. Incorporated, Morrie Friedman, David
Funk and Sally Kline are hereby ordered to desist and refrain from the further offer or sale of
franchises, including but not limited to Beyond Juice franchises in California unless and until the

-4-
DESIST AND REFRAIN ORDER

State of California - Department of Corporations
offers have been duly registered under the Franchise Investment Law or unless exempt.
This Order is necessary, in the public interest, for the protection of investors and consistent
with the purposes, policies and provisions of the Franchise Investment Law.
Dated: April 28, 2006
Los Angeles, California
WAYNE STRUMPFER
Acting California Corporations Commissioner
By
ALAN S. WEINGER
Acting Deputy Commissioner
Enforcement Division

Another store that has closed!

http://www.beta.travelok.com/toEat/foodDetail.asp?id=1-3RLU5

Beyond Juice
3209 S Broadway
Edmond, OK 73013

I talked to this owner when I was researching my store, He was struggling then. I wish he would have told me the facts. That he had not found a successful store and to save my money.

Paul of Redding

A detailed account of a typical Morrie Friedman deal

http://www.dfi.wa.gov/sd/orders/S-07-028-07-SC01.pdf

Carefully read point 12 in this order. I should asked those questions before I invested my life saving and because no answer would be forth coming, I would have avoided loosing our home, our returement, and a bankrupcy.

Paul of Redding

http://www.beyondjuice.com/aboutus.htm

I just noticed the verbage that says they paid thousands of dollars to the University of Illinois at Chicago to help put together the formula recipes have been altered. A wise move since the University has a cease and desist order saying they were not involved in any way in the formulas and Beyond Juice Inc.


Paraphrase from http://www.beyondjuice.com/aboutus.htm
The results were the development of unique multi-formulas, each designed to address specific nutritional requirements. These powdered formulas are our "Basic Blend". It is now officially categorized and represented to the American public as a "Meal In A Cup." The originally founded company was called "Pure Energy, The Drink and Nutrition Center." The first unit opened in November of 1989 at the State of Illinois Center, Chicago, Illinois. The business was a smashing success. Other locations were opened at the Merchandise Mart and the North Western Train Station in Chicago as well as the Peach Tree Center in downtown Atlanta.

Surprise call from Amy in Bemidji, Mn

http://www.insiderpages.com/b/15237476428

Wow, I was having dinner this evening and Amy, a current owner of the sort of Beyond Juice in Bemidji, Mn. We talked at length about our common complaints of Beyond Juice inc and Morrie Friedman. I hope she is going to register here at this blog and tell her story. You'll find my story near the begginning of ths blog. Check back frequently by bookmarking this site.

Paul of Redding Former Beyond Juice store owner.

Beyond Juice? Good Investment?

Beyond Juice was not for me and and six others in Northern California and Nevada.

If you Google 'Beyond Juice scam' you'll discover there are ten states that have cease and desist orders against beyond juice selling franchises or licenses in their states. If you step down through this beyond juice blog you'll find most of the links to courts or information services that document that.

The folks that own the beyond juice stores put out good service and products, please try hem, but really do your research. Beyond juice was not right for me and six other folks.

When I started the beyond juice blog I hoped other former owners would share their stories?

http://www.beyondjuice.com/

Paul of Redding, former beyond juice store owner.

Verification of 10 states agreeing they are scam

http://www.thefreelibrary.com/California+Department+of+Corporations+Join+Forces+With+Federal+Trade...-a0155809658

California Department of Corporations Join Forces With Federal Trade Commission, 10 States and Other Federal Agencies to Launch Major Assault on Business Opportunity and Work-at-Home Scams.

Apparently Morrie Friedman violated the 2005 order

http://www.dfi.wa.gov/sd/orders/S-07-028-07-SC01.pdf

I wondered why Morrie never had mony to complete my store or send me my furniture.

Paul of Redding, former store owner.

The actual California cease and desist order

http://www.corp.ca.gov/ENF/pdf/2006/beyondjuice.pdf

Beyond Juice and Morrie Friedman cannot sell stores in California. If you are approached by them in California please contact the California Attorney Generals office. They would like to put Mr. Friedman in jail.

Paul of Redding, Former Beyond Juice owner.

Sonny Chong vs Morrie Friedman and Beyond Juice

Well, the original link went side ways Here's an image of the Chong case.

Paul Of Redding.

Agreement to cease and desist in Washington State

http://www.dfi.wa.gov/sd/orders/S-04-211-06-CO01.pdf

Good news, I just Googled with this blog on page one. I'm hoping that with the research I've done that folks will have the proper information if they are looking to invest their money in a juice business. Beyond Juice is a money pit and will never pay you back your investment.

Paul of Redding, A former Beyond Juice store owner.

Just found another store that has closed!

http://www.yelp.com/biz/beyond-juice-palo-alto

Save your money if you are looking for a real investment.

Just Google 'beyond juice scam'

Paul of Redding, CA Former Beyond Juice store owner

Another store that closed June 16, 2008 in Reno, NV

http://beyondjuicereno.com/

They managed to keep their doors open about two years. That's apparently a bit longer than the other five stores that closed without 3 hours drive of where my store closed.

http://beyondjuicefolsom.com/

They lasted a little over a year. Save your money if you are looking for an investment.

Paul Of Redding, Former Beyond juice owner

California Department of Corporations Join Forces With Federal Trade Commission, 10 States

California Department of Corporations Join Forces With Federal Trade Commission, 10 States and Other Federal Agencies to Launch Major Assault on Business Opportunity and Work-at-Home Scams

http://findarticles.com/p/articles/mi_m0EIN/is_2006_Dec_13/ai_n27083482/pg_2

Unfortunately my store closed in February, 2006. If only I had known.

Paul Of Redding, Ca Former Beyond Juice store owner.

Here's another store that closed!

http://christiemeek.com/Beyond_Juice.html

John and his wife opened this store the same month as I opened the store in Redding. It only took him a couple months more than I to realize it was just a money pit. And if you bought this store in Bakersfield, the former owner will get none on the money, the Beyond Juice Corporation, and Morrie Friedman will take your money and not a dime will go to the former owner.

Paul Of Redding, Former Beyond Juice store owner,

Here's an example of a store that closed

http://www.tomatopages.com/folsomforum/index.php?showtopic=19333

Others I know of are South Virgina in Reno and the one in fresnao, and Bakerfield.

My store also closed in Redding, Ca

Paul Of Redding, Ca Former Beyond Juice store owner

How do I find a Beyond Juice location?

Please read all this information, Morrie Friedman said they excal in getting good location. Did not happen for me. The location I recieved could not even pay the rent.

http://www.beyondjuice.com/faqs.htm#q8

Paraphrase of their web site.

Location is probably the area that Beyond Juice excels in more than any. Beyond Juice Inc. utilized the services of the company's founder to effectively, not only to find a suitable location, but to engage in each and every one of the multiple proprietary steps to provide a location as close to perfection in this area.

Paul Of Redding, Formaer Beyond Juice owner

Beyond Juice Corporation is a scam, money pit

http://beyondjuice.com/

I'm a former Beyond Juice store owner. After I paid them the whole amount for the store and license, it took them a year just to get the doors open. By then all our capital was used.

It is a scam, a money pit. Please don't sign on to purchasing one.

http://mended.net

Paul of Redding, Ca Former store owner.

Beyond Juice stock scam

Here in Washington Morrie Friedman avoids the cease and desist order keeping them form selling licenses by just simply sellin worthless stock, which will never be worth anything.

http://www.dfi.wa.gov/sd/orders/S-07-028-07-SC01.pdf

Paul Of Redding, Ca Former Beyond Juice owner.

Add Minnesota to the states who know

Here's a cease and desist order in Minnesota!

http://www.state.mn.us/mn/externalDocs/Commerce/Enforcement_Actions_March_2008_032408045836_March2008A.htm

I wish someone would have point this out before I lost my life savings.

Paul of Redding, former store owner

Washington State issued a cease and desist order

Here's another state that does not Beyond Juice Corporation is boing business without a license. Hope no one will be stuck with their money pit.

http://www.dfi.wa.gov/sd/orders/orders2006.htm

Paul of Redding, Ca Former Beyond Juice Store owner.

Heres a second issue is Washington State

http://www.dfi.wa.gov/sd/orders/S-04-211-05-SC01.pdf

This blog is to those who are looking for a viable investment. Beyond Juice is not one.

If anyone can find me a Beyond Juice store returning positively on their investment, after paying all their costs I'll delete this blog!

California Department of Corporations Join Forces...

SACRAMENTO, Calif. -- The California Department of Corporations (DOC) announced today Project FAL$E HOPE$, a state and federal sweep by regulators and law enforcement agencies targeting bogus business opportunities and work-at-home scams. The crackdown includes more than 100 law enforcement actions

http://www.allbusiness.com/business-planning/business-structures-corporations/3986871-1.html

The FTC says there are 10 states that agree

http://www.ftc.gov/os/2006/12/StateEnforcementActions.pdf

If I can just save one person any money I will have achieved my goal. Beyond Juice cost me my Life savings, a bankrupcy, and an ongoing bout with the IRS and Californa Franchise Tax Board.


http://www.beyondjuice.com/

Paul Of Redding

Beyond Juice training OJT

Here's a paraphrase of their web site on training,

--------------------------------------------------

Question:
Why OJT?

Answer:
It just so happens that many of our store owners have already achieved a successful life style. They have children, families, other responsibilities. To disrupt their normal every day activities, to be sent out of town for a 2 to 3 week intensive training session would create a great hardship. Beyond Juice comes to you. We arrange our schedule to provide the necessary foundation for you to build a successful operation. We assist in selecting wholesale suppliers, hiring and training of the personnel, handling and establishing protocol, merchandising, the whole scope. If we fail to train you properly, then how can we expect you to function in your new endeavor. Each and every store owner represents a satellite. A living, breathing entity that is ingrained in our corporate culture.
------------------------------------------------------------------------

I was trained so poorly the first time so even Beyond Juice decided to train me again. The trainer, when I followed up on his store it was only grossing three hundred a day after being in business a year.

Beyond Juice California cease and Desist order

I wish I had found all this on the internet, It would have prevented me from investing and loosing my life savings, 401k, our home, the bank a small business loan loosing their money, and a year out of my life working my but off on a business doom to fail.

http://www.corp.ca.gov/ENF/pdf/2006/beyondjuice.pdf

Morris of OLD Inc talked a good game but fulfilled absolutely none of his verbal commitments to me and it took 9 months of haggling for Beyond Juice to fulfill theirs.

Paul of Redding, Beyond Juice

Beyond Juice franchise

I want to make it clear that my concern is about the Beyond Juice Corporation, not the hard working store owners. They all provide an excellent product and service.

It is the Corporation that ripped me off, took my life savings, my 401k, my retirement. Here is an instance where Morrie screwed me over. The following is a paraphrase of one thing they promise on the corporate web site.

-------------------------------------------------------------------------
Question:
How do I find a location?
Answer:
Location is probably the area that Beyond Juice excels in more than any. Beyond Juice Inc. utilized the services of the company's founder to effectively, not only to find a suitable location, but to engage in each and every one of the multiple proprietary steps to provide a location as close to perfection in this area.
------------------------------------------------------------------------

The location they found for me would not generate more than two hundred dollars a day no matter what I did. No matter how many coupns I passed out. No matter how many free lunches I gave out.

Paul of Redding

California agrees Beyond Juice Corporation is scam

http://www.corp.ca.gov/press/pdf/2006/nr0612.pdf

Beyond Juice, Morrie, and Sally cost me my life savings, our home, retirement, 401k, a bankrupcy, and I'm still paying a huge tax debt.

Paul of Redding

Another court case about Beyond Juice Corp

Beyond Juice cost me my Life savings, our home, bankrupcy, and taxes we are still trying to pay.

Please don't do business with them if you don't like arbitration, see the following link.

http://www.paed.uscourts.gov/documents/opinions/05D1391P.pdf

Paul of Redding, Ca

Here the State of Washington agrees

See at this link a cease an desist order against Beyond Juice to sell franchises is the State of Washington.

http://www.dfi.wa.gov/sd/orders/orders2005.htm

Paul of Redding

Another Court that thinks they are a scam

http://findarticles.com/p/articles/mi_m0EIN/is_2006_Dec_13/ai_n27083482/pg_2

The stores are run buy folks like me who risk everything to own a small business.

Paul of Redding, CA

The Beyond Juice Corporation is a scam

I am a former store owner, they cost me my life savings, our house, a bankrupcy, and many liens, garishments and levies from the state and IRS.

Here's a link that shows several states agree with me.

http://www.insideindianabusiness.com/newsitem.asp?ID=20951

My main goal is this blog is to save eithers from this pain. And other former owners to share their experience.

Paul from Redding