I just noticed the verbage that says they paid thousands of dollars to the University of Illinois at Chicago to help put together the formula recipes have been altered. A wise move since the University has a cease and desist order saying they were not involved in any way in the formulas and Beyond Juice Inc.
Paraphrase from http://www.beyondjuice.com/aboutus.htm
The results were the development of unique multi-formulas, each designed to address specific nutritional requirements. These powdered formulas are our "Basic Blend". It is now officially categorized and represented to the American public as a "Meal In A Cup." The originally founded company was called "Pure Energy, The Drink and Nutrition Center." The first unit opened in November of 1989 at the State of Illinois Center, Chicago, Illinois. The business was a smashing success. Other locations were opened at the Merchandise Mart and the North Western Train Station in Chicago as well as the Peach Tree Center in downtown Atlanta.
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