Another store that has closed! San Francico

http://www.restaurantica.com/restaurants/30591/

Here is another store that has closed. Another families hopes and dream down the drain, through the money pit called Beyond Juice Corporation license.

http://www.restaurantica.com/restaurants/30591/

New store, just opened!

http://sandiego.craigslist.org/csd/vnn/943962356.html

Beyond Juice
620 University Ave.
San Diego, CA 92103
(619) 291-5055

As a former store owner, Christmas is a tough season. Please stop by and try this new store out. If their menu is typical they provide a healthier choice of a meal or snack.

I am curious how they acquired a license to open the store with a California Cease and Desist order that is supposed to prevent Beyond Juice and Morrie Friedman from selling licenses in California?

Paul of Redding, former store owner

California cease and desist order

http://www.corp.ca.gov/ENF/pdf/2006/beyondjuice.pdf


DESIST AND REFRAIN ORDER

State of California - Department of Corporations
STATE OF CALIFORNIA
BUSINESS, TRANSPORTATION AND HOUSING AGENCY
DEPARTMENT OF CORPORATIONS
TO: David Funk, President
Sally Kline, Vice President
Beyond Juice, dba Beyond Juice Inc.
10170 Splendor Ridge Avenue
Las Vegas, Nevada 89135
O.L.D., Incorporated
3155 E. Patrick Lane, Suite 1
Las Vegas, Nevada 89120-3481
Morrie Friedman, President, Secretary and Treasurer
O.L.D., Incorporated
6075 South Eastern Avenue, Suite 1,
Las Vegas, Nevada 89119-3146

DESIST AND REFRAIN ORDER
(For violations of section 31110 of the Corporations Code)
The California Corporations Commissioner finds that:
1. Beyond Juice, a Nevada corporation, which does business as Beyond Juice Inc., (referred to
hereafter as “Beyond Juice”) has a registered place of business at 10170 Splendor Ridge Avenue, Las
Vegas, Nevada 89135. David Funk is the President and Sally Kline is the Vice President of Beyond
Juice. Beyond Juice also has or had places of business at 22615 Mobile Street, West Hills, California
91307 and 7750 East Gelding Street, Suite 2, Scottsdale, Arizona, 85260.
2. O.L.D., Incorporated is a Nevada corporation with a registered place of business at 3155 E.
Patrick Lane, Suite 1, Las Vegas, Nevada 89120-3481. Morrie Friedman is the President, Secretary
and Treasurer of O.L.D., Incorporated whose registered address is 6075 South Eastern Avenue, Suite
1, Las Vegas, Nevada 89119. The Beyond Juice Website describes Morrie Friedman as one of the








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DESIST AND REFRAIN ORDER

State of California - Department of Corporations
original founders of Beyond Juice and states that he is “still fully active in the venture.” Morrie
Friedman and O.L.D., Incorporated act as agents on behalf of Beyond Juice in the sales of Beyond
Juice retail restaurant franchises and in leasing space for the restaurants.
3. Beyond Juice are the sellers of franchise opportunities described as “licenses” to own and
operate retail restaurants, called Beyond Juice Cafés that serve blended juice drinks also referred to in
promotional literature as “Meal In A Cup”. The Beyond Juice Website (www.beyondjuice.com)
advertises the franchise opportunity and indicates that the franchise can be purchased for between
$199,500 and $275,000 depending on local construction and real estate considerations.
4. A Beyond Juice License Agreement entered into with a California resident provided for a
total purchase price of $235,000. For this amount Beyond Juice promised to provide a complete
“turnkey” operation including a complete retail facility including lease deposits, leasehold
improvements, equipment and inventory consisting of 120 lbs of “Basic Blend Formula”. The
purchaser was required to pay “License Fees” of $3,500 the first year, $4,900 the second and
increasing each year until payments of $12,500 are required for years 6-10 and $13,000 for all
additional years. The agreement provided that the purchaser deliver to Beyond Juice an initial
payment of $30,000 with an additional payment of $28,750 to be paid upon the finding of an
acceptable location.
5. The agreement specified Beyond Juice will “immediately begin lease negotiations on the
mutually agreed site(s) chosen by the parties” and Beyond Juice “are totally responsible for these
lease negotiations as well as the contingent liability thereto, and will at the time of the occupancy
provide an ‘Occupancy Agreement’” to the purchaser. The agreement also provided that at the
conclusion of the lease negotiations the purchaser would pay another $30,000 to Beyond Juice. The
“Disclosure” section of the license agreement states “the store owner must purchase all Company
Formulas at all times from Company. Store is leased by O.L.D. Inc. and must be operated as a
Beyond Juice unit. If it is not operated as a Beyond Juice unit, O.L.D. may act independently to
protect its liability.”

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DESIST AND REFRAIN ORDER

State of California - Department of Corporations
6. Beyond Juice provides purchasers with training, as well as start up support that includes
assistance in selecting wholesale suppliers, selection and preparation of store location, hiring and
training personnel, handling and establishing protocol, and merchandising. Purchasers are also
entitled to ongoing assistance and advice relating to operation of the business. Purchasers are entitled
to use the marks and associated trade names, trademarks, service marks, logotypes and other
commercial symbols associated with Beyond Juice. Purchasers must comply with graphics
standardization, basic menus, conceptual integrity, and standards of service to the general public and
purchase ingredients for the various juice drinks from Beyond Juice.
7. Beyond Juice has offered and sold franchises to residents of California. The offer of
franchises by Beyond Juice has not been registered under the California Franchise Investment Law
and is not exempt under Chapter 1, beginning with Corporations Code section 31100 of that law.
Based upon the foregoing findings, the California Corporations Commissioner is of the
opinion that Beyond Juice, doing business as Beyond Juice Inc., O.L.D. Incorporated, Morris
Friedman, David Funk and Sally Kline have offered and sold franchises in California that were
subject to registration under the Franchise Investment Law without the offers first being registered, in
violation of Corporations Code section 31110. Pursuant to section 31402 of the Corporations Code,
Beyond Juice doing business as Beyond Juice Inc., O.L.D. Incorporated, Morrie Friedman, David
Funk and Sally Kline are hereby ordered to desist and refrain from the further offer or sale of
franchises, including but not limited to Beyond Juice franchises in California unless and until the

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DESIST AND REFRAIN ORDER

State of California - Department of Corporations
offers have been duly registered under the Franchise Investment Law or unless exempt.
This Order is necessary, in the public interest, for the protection of investors and consistent
with the purposes, policies and provisions of the Franchise Investment Law.
Dated: April 28, 2006
Los Angeles, California
WAYNE STRUMPFER
Acting California Corporations Commissioner
By
ALAN S. WEINGER
Acting Deputy Commissioner
Enforcement Division

Another store that has closed!

http://www.beta.travelok.com/toEat/foodDetail.asp?id=1-3RLU5

Beyond Juice
3209 S Broadway
Edmond, OK 73013

I talked to this owner when I was researching my store, He was struggling then. I wish he would have told me the facts. That he had not found a successful store and to save my money.

Paul of Redding

A detailed account of a typical Morrie Friedman deal

http://www.dfi.wa.gov/sd/orders/S-07-028-07-SC01.pdf

Carefully read point 12 in this order. I should asked those questions before I invested my life saving and because no answer would be forth coming, I would have avoided loosing our home, our returement, and a bankrupcy.

Paul of Redding

http://www.beyondjuice.com/aboutus.htm

I just noticed the verbage that says they paid thousands of dollars to the University of Illinois at Chicago to help put together the formula recipes have been altered. A wise move since the University has a cease and desist order saying they were not involved in any way in the formulas and Beyond Juice Inc.


Paraphrase from http://www.beyondjuice.com/aboutus.htm
The results were the development of unique multi-formulas, each designed to address specific nutritional requirements. These powdered formulas are our "Basic Blend". It is now officially categorized and represented to the American public as a "Meal In A Cup." The originally founded company was called "Pure Energy, The Drink and Nutrition Center." The first unit opened in November of 1989 at the State of Illinois Center, Chicago, Illinois. The business was a smashing success. Other locations were opened at the Merchandise Mart and the North Western Train Station in Chicago as well as the Peach Tree Center in downtown Atlanta.

Surprise call from Amy in Bemidji, Mn

http://www.insiderpages.com/b/15237476428

Wow, I was having dinner this evening and Amy, a current owner of the sort of Beyond Juice in Bemidji, Mn. We talked at length about our common complaints of Beyond Juice inc and Morrie Friedman. I hope she is going to register here at this blog and tell her story. You'll find my story near the begginning of ths blog. Check back frequently by bookmarking this site.

Paul of Redding Former Beyond Juice store owner.

Beyond Juice? Good Investment?

Beyond Juice was not for me and and six others in Northern California and Nevada.

If you Google 'Beyond Juice scam' you'll discover there are ten states that have cease and desist orders against beyond juice selling franchises or licenses in their states. If you step down through this beyond juice blog you'll find most of the links to courts or information services that document that.

The folks that own the beyond juice stores put out good service and products, please try hem, but really do your research. Beyond juice was not right for me and six other folks.

When I started the beyond juice blog I hoped other former owners would share their stories?

http://www.beyondjuice.com/

Paul of Redding, former beyond juice store owner.

Verification of 10 states agreeing they are scam

http://www.thefreelibrary.com/California+Department+of+Corporations+Join+Forces+With+Federal+Trade...-a0155809658

California Department of Corporations Join Forces With Federal Trade Commission, 10 States and Other Federal Agencies to Launch Major Assault on Business Opportunity and Work-at-Home Scams.

Apparently Morrie Friedman violated the 2005 order

http://www.dfi.wa.gov/sd/orders/S-07-028-07-SC01.pdf

I wondered why Morrie never had mony to complete my store or send me my furniture.

Paul of Redding, former store owner.